Following two successful phases of the Jägermeister x Hape partnership, we knew it was time for the digital influencer's next evolution: game-ready, interactive, and accessible to a wider audience.
We collaborated with Metaverse Music platform Ristband to create a bespoke, gamified quest to run alongside their program at SXSW in Austin, Texas. Built in Unreal Engine 5, we challenged users to 'Find the Hape' for a chance to a mint a collectable Jägermeister NFT. The experience was live for over a week and received positive feedback from multiple communities.
A BAND OF MAVERICK ENTREPRENEURS, LEADERS & STRATEGISTS
