As a champion of best night experiences, Jägermeister stays ahead of trends. This pioneering attitude led them to seek to launch their presence in Web3, so we connected them with a like-minded partner with an established community in the space: Hape.
We collaborated with Hape to create a bespoke Jägermeister Hape NFT character, and launched the collaboration at the FT.NYC conference, with a private party and a spotlight onTimes Square's main screen. We released a collection of digital community wearables for the Hape community to style their own Hape's in the Jägermeister look. This generated a lot of community buzz and brand love.
The next phase included an animation of the Hape to bring his personality to life, and an exclusive event at NFT.London featuring an interactive, 3D projection of the character that mirrored people's movements.
A BAND OF MAVERICK ENTREPRENEURS, LEADERS & STRATEGISTS
