Ralph Lauren wanted to unlock a new digital native audience through esports.
The goal was to position them as a first mover and create a long-term engagement strategy in the space.
We brokered a 3-year partnership with Europe's #1 esports team, G2 Esports, unleashing MASSIVE MEDIA BUZZ in the fashion and gaming worlds, as well as overwhelmingly positive feedback from the esports community. Our activation strategy marked the FIRST TIME an esports player was featured in a global Wimbledon ATL campaign, followed by a full suite of digital-first activations that generated 950K+ ENGAGEMENTS AND 2B+ GLOBAL.
A BAND OF MAVERICK ENTREPRENEURS, LEADERS & STRATEGISTS
